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£1,495.99 £1,395.99


43" The Sero QLED 4K HDR Smart TV with Rotating Screen

Product Key Features
• Rotating Screen.
• Mobile Mirroring.
• QLED Technology.
• Powerful sound with multi-channel 60W speakers.
• Smart TV apps: Netflix, Disney+, BT Sport, Prime and more.

Introducing The Sero

Mobile Entertainment, Better on TV
Ever wish your mobile screen was as big as your TV? Then this is the for you. From phone, to home, to cinematic, transform your entertainment experience.

TV That Moves to Fit Your Content
The world's first TV to make the most of your content. The Sero’s screen rotates to fit what you’re watching, so you can enjoy 360° of entertainment – whether it’s portrait or landscape. From vertical for mobile content and apps, to horizontal for movies and TV shows, you’ll always maximise your viewing experience.

Rotating Screen

The Most Mobile-Friendly TV

Mirror Your Mobile in a Tap
Simply tap your phone anywhere on The Sero to mirror the screen to your TV. That’s all it takes.* Whatever you’re watching on your phone, it’s never been easier to cast it to the big screen.

All the Content You Love, Bigger and Better
No more black bars when you play a mobile video on your TV. Make the most of mobile apps and social content with The Sero. The screen displays an optimised viewing ratio, so you can enjoy all your content on the entire screen.

* Feature availability may vary by mobile device. Check before use.

AirPlay 2
With AirPlay 2 built in, you can effortlessly play videos, music, photos and more on The Sero straight from your iPhone, iPad or Mac.*

* Internet connection required. iOS AirPlay 2 only supports horizontal mirroring. * AirPlay 2 functionality is available on all 2020 and later Samsung smart TV.* Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.* AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.

Videos Off, Portrait Mode On
Even when you're not watching TV, The Sero enhances your space. Change the room's ambience with one of five Portrait Modes - poster, clock, photo, sounds wall or Cinemagraph.

Beyond the Blank Screen
Ambient Mode +
Make the big blank screen a thing of the past. Turn your TV screen into a decorative feature, displaying useful information or blend the TV into its surroundings.

Easy to Move Around
The Sero Wheel
It's never been easier to move your TV around. Just attach these wheels* to the TV stand and liven up any room in your home.

A Design As Unique As Your Own Style
Vertical Design
No matter where it's placed in your home, The Sero is a stylish addition to any interior. Elegantly minimal with a navy blue stand, experience 360° of singular beauty. More than a just a screen, The Sero re-imagines what a TV can do.

Singular Display, Unparalleled Style

Deep, Powerful Sound
Premium 4.1ch 60W Speakers
Amp up the volume with deep, powerful sound. Stream your favourite playlist from your smartphone to The Sero’s powerful audio system. With 4.1ch 60-watt speakers and Dolby Digital Plus, you'll get premium sound throughout the room with plenty of bass.

Catch Every Word, Hear Every Sound
Adaptive Sound+ and Active Voice Amplifier (AVA)
The Sero analyses the acoustics in the room and adjusts the audio depending on what you're watching. Watching sport, you'll feel as if you're in the stadium, or a movie, you hear the action closing in from all directions. And you’ll never miss what your favourite characters are saying – even over the hum of the vacuum – as the TV also adapts to the background noise in your room with Active Voice Amplifier.

See More Than a Billion Colours Brought to Life
Colour Volume 100%* by Quantum Dot
Genuine cinematic colour made from over a billion colours and shades. Samsung's QLED is certified to deliver 100% colour volume.* QLED technology, unlike others, is able to transform light into breathtaking colour that will look incredible for years to come.

All the Content You Love, In 4K
AI Upscaling
From the nightly news to that classic movie, AI enhances the resolution of everything you’re watching to 4K – regardless of the source. It automatically analyses the input source to reduce image noise, restore lost detail and define edges around objects and text, scene-by-scene.

Surroundings Change, Picture Stays Pristine
Adaptive Picture
The Sero adapts to your environment and automatically adjusts its brightness and contrast settings to give you the very best 4K picture – even when the day turns to night. Let The Sero do the work for you, so you can relax and enjoy the content you love.

Discover Just How Smart a TV Can Be
Smart TV Powered By TIZEN
With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. From Live TV to BBC iPlayer, Netflix, Apple TV, Disney+** and much more, Smart Hub makes it easy to find all the content you love. Find what you want and dive right in.

Make Your TV the Heart of Your Connected Home
With SmartThings built into Samsung TV’s, you can control your smart home through your TV. SmartThings works with 1000’s of smart devices to make your life easier, more secure and more entertaining. From controlling your lighting, scheduling your laundry or monitoring your home, this is smart living made simple.

Additional information


Screen Size 43 Inch
Resolution 3,840 x 2,160
Display (Type) QLED
4K UHD Yes
USB 2.0 ports quantity 2
HDMI ports quantity 3
RF Input 1
Dimensions With Stand (W x H x D) 564.7 x 1200 x 327 mm
Dimensions W/O Stand (W x H x D) 564.7 x 1228.1 x 83.4 mm
Weight W/O Stand 26 Kg
Weight 33.3 Kg
Energy Class B


£1,495.99 £1,395.99

SKU: 8806090425998 Categories: , ,

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